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Central Pet Australia Exclusively Representing FURminator, Nature’s Miracle, and Tetra Following Successful Transitional Period

Australia, 30 Aug 2023 – Central Pet Australia Pty Ltd, the leading national wholesaler and distributor of branded products in the pet industry, is excited to announce it has been awarded exclusive distribution rights of three iconic brands, FURminator, Nature’s Miracle, and Tetra, within the Australian market. This exciting development comes after a successful three-month transitional period in partnership with Spectrum Brands Global Pet Care.

With close to 70 years of experience in the companion animal care business, Central Pet Australia has solidified its position as an industry leader. Central Pet established a long run relationship with Spectrum Brands since 2020, when Central Pet started to distribute some of Spectrum Brands into the independent channel. The recent strategic transition of Spectrum Brands from a direct-to-customer approach to a distributor model, by further leveraging Central Pet’s capability, marks a significant milestone for both companies. It sees the world leading brands like FURminator, Nature’s Miracle and Tetra joining Central Pet’s extensive exclusive brand portfolio.

The integration of these brands into Central Pet further enhances the company’s ability to offer retailers and pet owners exceptional products and services. The addition of these renowned brands further strengthens Central Pet’s dedication to providing comprehensive solutions for pets.

The transition, which commenced in June 2023, and has been meticulously planned to ensure a seamless experience minimising any disruption to supply or impact to consumers and customers.

“We are excited to be trusted with the brand guardianship of FURminator, Nature’s Miracle, and Tetra by Spectrum Brands. These market leading brands have been around for a long time and are amongst very few globally recognised Pet Specialty brands. They are synonymous with quality and innovation, which align perfectly with Central Pet’s values.” stated Tim Scotcher, General Manager at Central Pet.

“With Central Pet Australia, we are confident that we have found the right partner for our customers as well as for our brands so that together, we can continue to offer pet owners in Australia excellent products and services.” said Eric Beukeboom, Senior Vice President GPC International Spectrum Brands.

Central Pet’s commitment to operational excellence and efficiency is underscored by its extensive distribution network across multiple warehouses throughout the country, a dedicated team with in-depth expertise in the industry and the team’s collective passion in all things pet. This ensures prompt and efficient order deliveries, excellent customer service and providing customers with a diverse range of high-quality products.

About Central Pet Australia Pty Ltd:

Central Pet Australia Pty Ltd is a leading national wholesaler in the pet industry, dedicated to offering a wide range of high-quality products and services to pet owners and enthusiasts across the country. With a strong commitment to operational excellence and customer satisfaction, Central Pet Australia prides itself on its extensive distribution network and long-standing partnerships with trusted brands.

For media inquiries, please contact:

Mark Yan | mark.yan@cenversa.com.au